Post-Graduate Executive Certificate - Leadership and Change
in collaboration with the University of Sunderland in Hong Kong
Strategic Management and Leadership for Managers
8-Day Comprehensive Program for Managers
Program Structure
The program can be completed in 18 months leading to a post-graduate executive certificate. The program is designed as the management development program that classes will be either conducted as in-house management development program using the company's real-life applications as the basis of learning.
Upon Completion
An Achievement Certificate is awarded by the University of Sunderland HK to those participants who have completed the program. To pass the modules, participants have to achieve at least 80% class attendance of each module, and finish all of the assignments: project, assignment, group discussion, presentation, and case study.
The program is offered as an in-house development program currently. Public classes will be offered in the near future.
M1. Management Team Performance to support strategy
The unit will explore how team performance can be evaluated and optimized to realize strategic objectives.
M3. Leading a Strategic Management
The unit will involve the learner in formulating research and methodologies to support a strategic management project. They will be required to critically evaluate options and data sources prior to presenting project outcomes.
M5. Strategic Marketing
The unit will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide learners with a critical understanding of the marketing function within complex organizations.
M7. Human Resource Planning
The unit is about the value of the strategic planning process in formulating appropriate strategies and designing a plan that will be supported by stakeholders and other organizational leaders. The critical review of the plan and its success is also addressed in the unit.
M2. Information Management & Strategic Decision Making
The unit will address the volume and complexity of data and information available to organizations and how to analyze, apply and determine its value in making strategic decisions.
M4. Strategic Direction
The unit will explore the strategic aims and objectives of an organization and their significance in setting direction, and identifying success and progress for the organization. The unit will also explore where different strategic options may lead the organization to change its direction.
M6. Strategic Planning
The unit is about the value of the strategic planning process in formulating appropriate strategies and designing a plan that will be supported by stakeholders and other organizational leaders. The critical review of the plan and its success is also addressed in the unit.
M8. Development as a Strategic ManagerM8. Development as a Strategic Manager
The unit aims to support organizational and self-awareness in learners. It provides a foundation for a self-critical and reflective approach to personal development to support the learner when operating at a strategic level. Wider context organizational and environmental factors are also considered as contributors to overall strategic success of the individual and the organization.